Summary for Globalisation article

In "Globalization of Culture Through the Media", Kraidy (2002) mentions that international media flow has sparked off many debates, where developed nations are accused of taking advantage of the media flow. Developed nations favour the "free flow of information" but the developing nations disagree. As the world becomes more inter-dependent, globalisation becomes a better representation of the global situation. The dispute on whether mass media is the cause of globalisation or it intensifies globalisation. Globalisation is perceived to bring about either homogenisation of one culture or hybridisation of different cultures. Kraidy concludes that transnational mass media intensify the hybridity existing in cultures globally.